Rafael Osei for Vale Optics
Film
A campaign film built from a single idea: the moment just before you jump, stretched out as long as possible.
Vale Optics needed a film that worked in six seconds and in sixty.
The approach
The brief was simple and the team kept it that way. A small crew, a long lead time for scouting, and a shared agreement that the light would decide the schedule. Most frames were made in the first and last hour of each day.
Production
Production was handled end to end by our in-house team, from permits and casting to catering in places where the nearest café was an hour away. The result is a body of work that feels effortless, which is usually a sign that a lot of effort went in.