Margaux Ferrand styles Atelier Sœur
Editorial
Classic outerwear reworked for a new season, styled with borrowed jewellery and a lot of attitude.
Atelier Sœur asked for outerwear that felt inherited rather than bought.
The approach
The brief was simple and the team kept it that way. A small crew, a long lead time for scouting, and a shared agreement that the light would decide the schedule. Most frames were made in the first and last hour of each day.
Production
Production was handled end to end by our in-house team, from permits and casting to catering in places where the nearest café was an hour away. The result is a body of work that feels effortless, which is usually a sign that a lot of effort went in.