Ines Valloton for Côte Ouest
Campaign
A resort collection shot over four slow days on the high plains, with nothing but wind, grass and an enormous sky.
Côte Ouest asked for something calm enough to sit next to the clothes without competing with them.
The approach
The brief was simple and the team kept it that way. A small crew, a long lead time for scouting, and a shared agreement that the light would decide the schedule. Most frames were made in the first and last hour of each day.
Production
Production was handled end to end by our in-house team, from permits and casting to catering in places where the nearest café was an hour away. The result is a body of work that feels effortless, which is usually a sign that a lot of effort went in.